Steps on How to Separate Keywords in Meta Tag

Do you want to know How to Separate Keywords in Meta Tag? How to make your tags more effective that can improvise your Google search ranking?

Many people have been wondering how to separate keywords in a meta tag. The most advisable way of separating is by adding a comma along with spaces. Well, you will find out the most effective way of doing it in this article.

But before proceeding further, let’s see if meta tags are still considered as a ranking factor or not.

According to John Mueller,

Meta Tags can affect the way that users see your site in the search results and whether or not they actually click through to your site.

Meta tags are NOT dead, they’re still effective (except the keyword meta tag which is no longer helpful). I personally experienced major improvements by changing the Title & Meta description for one of my websites.

I do believe that meta description is still important and can increase the CTR (click through rate) of the website on search results. Many pros such as Neil Patel also recommends to fill up the meta description.

Why? Well, check out the example below for a better understanding.

As seen in the image above, limeroad has mentioned eye-catchy information in meta description such as 70% Off, Free Shipping & 7 Day Return policy that have higher chances of getting clicked.

However, the meta description is not always shown in the search results. Instead, Google will pick the relevant information from the article and display on the search results page.

The best way to optimize your meta tags for SEO is by using the Yoast plugin. This plugin is absolutely FREE to install which guides you to add meta tags in a proper way that can improve your search engine ranking.

How to Separate Keywords in Meta Tag?

The best practice to separate a keyword in the meta tag is a comma.

Let me explain you with an example:

Suppose you are selling books online and you’re targeting the keyword “buy books online”. In this case, you would want to insert multiple keywords in the same Title & Meta tags. So the better way would be using a comma as shown below:

<!DOCTYPE html>
<html>
  <head>
    <title>Buy Books Online - Up to 70% Off Discounts on Books Online</title>
    <meta name="description" content="Buy Books Online With Huge Discounts. We Make Buying Books Online Easier for Various Categories Such as College, Horror, Philosophy, Love Story & more." />
  </head>
</html>

As we can see in the above example, the keywords in meta description are repeated multiple times with “Buy Books Online” and “Buying Books Online”.

Moreover, the title tag has an attractive CTA (call-to-action) that can surely attract more clicks.

Repeating the primary keyword in the Title tag is not a good practice. Moreover, Google may penalize your page for repeating the keyword again and again. Instead, you may use the LSI keyword after the delimiter (-).

Bad Practices of Creating Meta Tags

  • Repeating primary keyword or related keywords multiple times (keyword stuffing)
  • Not placing the main keyword in the beginning of title tag
  • Exceeding the character count in the Title & Meta description tag
  • Duplicate meta tags
  • Using spaces and | symbol instead of using comma to separate keywords in meta tags

Note: Make sure the title tag is not too short and not too long. Characters between 55-60 would be perfectly fine. You may use FREE online tools to check the character count.

Need Any Help?

If you’re not into technical side and need help with modifying your meta tags, then feel free to contact me (this will be very affordable paid service). I will reply back ASAP!